LIGHTHOUSE LIVE MEDIA
social media MARKETING &
CREATIVE SOLUTIONS for THE MUSIC AND EVENT INDUSTRY
Hi, I am Annika.
I support creative projects, teams and organisations in navigating the digital space with clarity and purpose. I am your creative partner, from strategy to content creation.
Like a lighthouse in the ocean, as an amazing band used to say,
I'm here to help when things get messy.
Together, we develop strong communication strategies, effective social media channels and sustainable marketing approaches that create visibility, build communities and support your growth.
I help:
Bands // Artists // Managements // Venues // Labels // Festivals // Brands // Promoter // Media // Neurodivergent Creatives // Cool Projects
WHAT I CAN HELP YOU WITH
I help you turn ideas into structured workflows and creative social media strategies.
From strategy to content creation, I support creative projects where time, focus or structure are limited.
SOCIAL MEDIA
- creative strategy
- content management, planning & creation
- storytelling & copywriting
- community management
Social Media Ads
- campaign management
- performance marketing for
Meta (Facebook + Instagram) & TikTok
- more reach or traffic for your campaigns
- reaching fans & building a strong community
STRUCTURE & MANAGEMENT
- helping teams and creatives get organised
- supporting with time & task management
- building pitch & info decks for your projects
- adhd-friendly workflows for creatives
I'm here for you
If your digital setup feels messy, unclear or stuck,
I help you regain clarity and get things back on track.
Unclear digital strategy
Despite having ideas, tools and potential, social media and digital communication doesn’t deliver the results you’re aiming for.
TOO MANY MOVING PARTS
Between platforms, content, releases and campaigns, it’s hard to build a clear and efficient digital setup and
a read line to connect it all is missing.
KEEPING UP WITH everything
You feel overwhelmed by posting on all these different social media platforms, you feel stuck with what to post and struggle to turn ideas into consistent content.
How I work
This is how I bring clarity and sustainable structure into your social media, marketing or event projects.
Intro Call
A short video call to get to know each other.
We take a close look where you are right now,
where you want to go and what's currently holding you back.
We allign expectations and see if working together makes sense for both sides.
After this you will receive an offer and we're ready to go!
Kick-Off & Setup
This is where we get things rolling. We onboard and set everything up for a successfull cooperation. Depending on your project this can include strategy development, content frameworks, setting up workflows and setting goals so everyone knows what's next.
On-demand services (onE time support)
I provide targeted support for specific tasks and short-term needs. This includes high-quality content creation, on-site event support, specialized workshops, and 1:1 strategy calls or coaching. Whether you need an individual consultation or quick support via email, I am here to bridge the gap.
Project-based pricing €€€ - €€€€
Monthly packages
For projects requiring ongoing strategy and execution, I offer tailored monthly packages.
I work as an integrated part of your team, adapting to your specific pace and resources to ensure sustainable progress.
Starting from 500,- € net / month.
Cases (Music)
a small collection for cases within the music industry.
ImmINENCE
Creative strategy & direction
I worked as a creative sparring partner for more than three years with the swedisch band and helped with creative strategy, social media ads and more.
One special project I did:
Concept & Creative Direction of a unique pre-listening event and surprise event for their Linkin Park cover "Crawling". The band revealed for the first time their soft side, which fully surprised fans. The event focused on emotional connection, fan experience and authentic story telling.
Wardruna
Meta Ads for the US-market for their album "Kvitravn"
I was responsible for meta ads for the US market and developed creative release strategy with the team.
The album results:
US TOP NEW ARTIST ALBUM #1
WORDWIDE ITUNES CHARTS #1
US CHARTS AMERICANA/FOLK #3
US DIGITAL ALBUMS #4
US BILLBOARD TOP ALBUM #9.
Beyond the black
Creative strategy & direction
For almost five years, I have been the social media manager of the german symphonic band. I manage their entire digital ecosystem and work as a creative strategic partner, that us involved in everything digital.
One special project I did:
Concept & Creative Direction of an intimate interview series with Jennifer Haben and Chris Harms for their single “The Art Of Being Alone”. Filmed at the Wacken Festival, the conversation revealed a vulnerable and honest side of both artists, focusing on emotional depth, authenticity and meaningful storytelling.
Cases (EVENT)
I'm a passionate event organzer and community builder.
Find some cases of events and projects I did.
EUROPEAN LONGBOARD OPEN
Event Organizer & Founder
I was the Co-Organizer & Co-Founder of the European Longboard Open 2023
that took place in the Jahrhunderthalle Bochum. It was one of the biggest international Longboard Dance & freestyle contests worldwide. Over three days we gathered 1,000 attendes and 121 competitors from 26 countries, achieved without any ad budget or fundings.
BIG DAY OUT FESTIVAL
Head of Social Media & PR
Managed and executed comprehensive social media strategies, developed graphics, and established cohesive corporate design across all channels. Handled complaint management and provided on-site coordination and hands-on support to ensure seamless event execution.
Longboard Girls crew
German Ambassador & part of the official movie
As the official Ambassador for Germany, I am proud to represent the Longboard Girls Crew.
It's a global community dedicated to empowering women, trans, and non-binary individuals through the sport of longboarding. Beyond my community leadership, I am featured in the crew’s official film, bridging the gap between grassroots activism and international media representation.
Cases (CONTENT CREATION)
I also worked together with some amazing brands to create content for them.
ahoy-brause
sweets brand
I was part of the Ahoj-Brause campaign to promote their new advent calendar through UGC content.
The campaign focused on driving direct engagement and brand awareness during the competitive pre-holiday season.
Häagen Dazs
ice cream brand
I was a feature for the Häagen-Dazs "Don't Hold Back" campaign, representing the sport of longboarding.
This global project empowered young people to pursue their passions and turn them into careers, positioning the brand as a champion for up-and-coming talent.
The project saw outstanding results, overdelivering on all KPIs for reach, CTR, and sales. The campaign achieved the highest ever Q2 market share increase of 31% and generated over 40 million social impressions.
SALLOS
liquorice brand
I was part of the 'Suppe & Sallos' campaign.
The campaign supported non-profit organizations in Hamburg and the Ruhr area by donating a portion of every unit sold. Through content creation, I helped spread awareness for this cause and connected the brand’s identity with a thoughtful contribution to regional social projects.
Hi, i'm Annika
I love music, especially live, especially heavy.
Over the years this passion develops into a career, whoops.
I have 10+ years of experience in the music and event industry and know the day-to-day reality behind releases, shows and productions. Today, I combine my love for live music with my experiences with social media, strategy and communication.
I've always loved being more than "just the social media manager". Therefore I love supporting projects from idea to execution and stepping in exactly where resources are limited or clarity is needed with an interdisciplinary view or the right people to add to the project.
I have ADHD, which has shaped the way I work:
I’m strong in pattern recognition, prioritisation and building clear, workable structures for creative projects,
because I had to build up a system for myself as well.
(I know the struggles that come with it quite well obviously)
10+ years in music & events // former head of marketing & senior strategist //
agency background // trained event manager // certified stress manager //
from Essen, Germany // I work remotely but can support and travel worldwide
